Business · E-commerce

Shopify

The world's leading e-commerce platform for building and running online stores.

Editor's Pick Trending Beginner Friendly

4.6 ratingBeginnerPlans from ~$29/mo, custom pricing for Shopify PlusBest for: Anyone launching or scaling an online store, from solo sellers to enterprise brands

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Overview

Shopify is the dominant e-commerce platform for launching and running an online store, powering millions of merchants worldwide with everything from checkout to shipping to marketing tools.

Key Features

Store builder
Checkout & payments
App ecosystem
Multi-channel selling
Inventory management

Pros

Powers over 5.6M active online stores — massive ecosystem of apps, themes and support
Handles hosting, security and checkout so you don't need to manage infrastructure
Scales from a first store to Shopify Plus for large enterprise brands

Cons

Transaction fees apply unless you use Shopify Payments
Costs add up once you factor in apps and premium themes
Can feel like overkill for a very small, single-product store

Who is it for?

Entrepreneurs and brands who want a reliable, well-supported platform to sell products online.

Pricing

Basic

~$29/mo

Online store
Unlimited products
2 staff accounts

Grow

~$79/mo

5 staff accounts
Better shipping discounts

Shopify Plus

Custom

Enterprise-grade
Dedicated support

FAQ

Is there a free trial?

Yes, Shopify regularly offers free or heavily discounted trial periods for new stores.

Do I need to know how to code?

No — themes and the store builder are designed for non-technical users, though custom work is possible via Liquid/APIs.